I've had many people ask me about this cool "thing" I attach to my flash and want me to tell them all about it!! So I decided to do a review of it. I am not being compensated by the makers of this product in any way, but it is a product I have been using for about 3 years now and I don't go anywhere with my camera without it! I absolutely LOVE it and highly recommend it to any photo enthusiast!!
This is the LumiQuest 80/20 ProMax System. I love how flexible it is to adjust as you need for any light situation. When direct flash is too much (it USUALLY is), this is the perfect tool to help you bounce it to just the degree you need. Use the main shell by itself when you want to bounce more light up and a little at your subject. This reduces harsh shadows and doesn't make your subject too bright. To soften even MORE, you can attch the diffuser. If you need more of the light bounced toward your subject, you can use the inserts. It comes with white, gold, and silver, and each color will adjust the color/intensity of light slightly depending on what you're wanting. The diffuser can soften that as well. I've attached a YOUTube clip that explains it well.